The size of the sample is dependent both on the size of the budget and on the degree of confidence that the marketer wants to place in the findings.

Question

Quizplus · Accepted Answer

The size of the sample in market research is influenced by the budget available for the study, as larger samples typically require more resources, and by the desired level of confidence in the findings, as higher confidence levels often necessitate larger sample sizes to reduce statistical error.

The Size of the Sample Is Dependent Both on the Size