Interview surveys most often take place in a public space or in retail shopping areas. The latter are referred to as ________.
A) mystery shops
B) mall intercepts
C) shopping experience surveys
D) shop stops
E) focus groups

Question

Quizplus · Accepted Answer

Mall intercepts are a type of survey method where interviewers approach potential respondents in retail shopping areas, such as malls, to participate in a survey. This method is chosen for its convenience and the ability to target a wide range of participants.

Interview Surveys Most Often Take Place in a Public Space