Marketers use three different techniques to ferret out translation errors in marketing research questionnaires ahead of time. What is one of these techniques?
A) simultaneous translation
B) serial translation
C) back translation
D) linear translation
E) recentering

Question

Quizplus · Accepted Answer

Back translation is a method where a translated text is independently translated back into the original language by a different translator. This technique is used to check for accuracy and consistency in the translation of marketing research questionnaires.

Marketers Use Three Different Techniques to Ferret Out Translation Errors