An important first step in adapting a product to a foreign market is to determine the
A) degree of newness of the product as perceived by the intended market.
B) personal ethics of individuals in the target market.
C) regional political parties present in the domestic market.
D) language problem of the intended market.
E) product's compliancy to irrational beliefs of its potential foreign consumers.

Question

Quizplus · Accepted Answer

Understanding the degree of newness of the product as perceived by the intended market helps in assessing how the product will be received and what adaptations may be necessary to meet local preferences and expectations.

An Important First Step in Adapting a Product to a Foreign