Isabella has initiated a project to establish a company website for interactive electronic commerce that encourages customers to provide the company with information on their purchase decision factors,post-purchase evaluations,lifestyles,and future expectations for service.Isabella plans to use the Internet for
A)market segmentation.
B)end-use segmentation.
C)organization marketing.
D)relationship marketing.

Question

Quizplus · Accepted Answer

Isabella's project focuses on creating a platform for interactive electronic commerce that encourages customer engagement by sharing their purchase decision factors, post-purchase evaluations, lifestyles, and future expectations for service. This approach is aimed at building long-term relationships with customers by understanding their needs and preferences better, which aligns with the concept of relationship marketing. Relationship marketing is about establishing, maintaining, enhancing, and commercializing customer relationships, often through direct and interactive communication, which is what Isabella plans to achieve through the company website.

Isabella Has Initiated a Project to Establish a Company Website