Which of these refers to the actions of consumers directly involved in obtaining,consuming,and disposing of products and the decision processes that precede and follow these actions?
A)Buyer behavior
B)Consumer behavior
C)Marketing management
D)Consumer-goods manufacturing process

Question

Quizplus · Accepted Answer

Consumer behavior refers to the actions of consumers directly involved in obtaining, consuming, and disposing of products, as well as the decision processes that precede and follow these actions.

Which of These Refers to the Actions of Consumers Directly