The marketing function creates all of the following types of utility EXCEPT which utility?
A)Time
B)Ownership
C)Place
D)Form

Question

Quizplus · Accepted Answer

Form utility is primarily created through the production process, not the marketing function. Marketing focuses on delivering and communicating value of a product or service to consumers, which includes making the product available at the right time (Time utility), in a convenient location (Place utility), and transferring ownership from seller to buyer (Ownership utility).

The Marketing Function Creates All of the Following Types of Utility