Delta Motors,an American multinational automaker,was the first company to develop an affordable electric car.Delta Motors aimed to diversify its growth by launching an environment-friendly,affordable electric car.Which of the following offensive strategies is Delta Motors pursuing?
A)enter related new market segments
B)harvest for cash flow
C)divest for cash flow
D)enter unrelated new market segments
E)improve customer loyalty

Question

Quizplus · Accepted Answer

Delta Motors is pursuing an offensive strategy called "enter related new market segments." By developing an affordable electric car, they are entering a new market segment related to their current business. This strategy aims to grow and diversify the company's revenue streams while leveraging their existing capabilities and resources.

Delta Motors,an American Multinational Automaker,was the First Company to Develop