Which of the following is an external backward-looking metric for a company?
A)intent to repurchase
B)customer awareness
C)perceived performance
D)customer satisfaction
E)customer retention

Question

Quizplus · Accepted Answer

Customer retention is an external backward-looking metric as it measures the number of customers who continue to do business with the company over time. It looks back at the company's ability to satisfy its customers and retain them, rather than measuring a current or future intention or perception. Intent to repurchase, customer awareness, perceived performance, and customer satisfaction are all internal or forward-looking metrics.

Which of the Following Is an External Backward-Looking Metric for a Company