In the context of market segmentation,interests,opinions,and leisure pursuits of consumers are related to ________ segmentation.
A)demographic
B)psychographic
C)usage behavior
D)firmographic
E)geographic

Question

Quizplus · Accepted Answer

Interests, opinions, and leisure pursuits of consumers are related to psychographic segmentation, which divides consumers based on their lifestyle, values, personalities, and attitudes towards a product or service. This type of segmentation allows businesses to understand the motivations and behaviors of their target audience, and tailor their marketing strategies accordingly.

In the Context of Market Segmentation,interests,opinions,and Leisure Pursuits of Consumers