Which of the following involves the transfer of quality perceptions derived from a core product or brand to product line extensions that use the same brand name?
A)a pure product bundling strategy
B)a mixed bundling strategy
C)a product unbundling strategy
D)an umbrella branding strategy
E)a vertical integration strategy

Question

Quizplus · Accepted Answer

An umbrella branding strategy involves the transfer of quality perceptions derived from a core product or brand to product line extensions that use the same brand name, allowing the brand to leverage its existing reputation to promote new products.

Which of the Following Involves the Transfer of Quality Perceptions