A channel system that provides a wide range of products required in order to achieve the desired level of customer appeal is satisfying the product performance factor of ________.
A)quality
B)assortment
C)form
D)delivery
E)after-sale service

Question

Quizplus · Accepted Answer

Assortment refers to the variety of products offered by a channel system. Providing a wide range of products can help satisfy the product performance factor of customer appeal, as customers are more likely to find what they are looking for and have a positive shopping experience.

A Channel System That Provides a Wide Range of Products