Match the descriptions of the stages of the diffusion innovation model in the left column with the name of the stage in the right column. Options will be used only once.
-The individual forms an attitude either in favor of or against the innovation.
A)knowledge
B)persuasion
C)decision
D)confirmation

Question

Match the descriptions of the stages of the diffusion innovation model in the left column with the name of the stage in the right column. Options will be used only once.​
-​The individual forms an attitude either in favor of or against the innovation.
A)​knowledge
B)​persuasion
C)​decision
D)​confirmation

Quizplus · Accepted Answer

This stage is called the persuasion stage, where individuals form an attitude towards the innovation. The knowledge stage is focused on gaining awareness and understanding of the innovation, the decision stage is when the individual decides to adopt or reject the innovation, and the confirmation stage is when the individual seeks reinforcement that their decision was correct.

Match the Descriptions of the Stages of the Diffusion Innovation