According to the diffusion of innovation model, when an individual is aware of an innovation and has acquired some information about it, he or she is in the ____ stage.
A)knowledge
B)persuasion
C) decision
D) confirmation

Question

​According to the diffusion of innovation model, when an individual is aware of an innovation and has acquired some information about it, he or she is in the ____ stage.
A)​knowledge
B)​persuasion
C) ​decision
D) ​confirmation

Quizplus · Accepted Answer

In the diffusion of innovation model, the first stage is "knowledge" where an individual becomes aware of the innovation and gains some basic information about it. This is followed by the "persuasion" stage where the individual forms a favorable or unfavorable attitude towards the innovation, then the "decision" stage where the individual decides to adopt or reject the innovation, and finally the "confirmation" stage where the individual seeks reinforcement and continues to use or discontinue use of the innovation.

​According to the Diffusion of Innovation Model, When an Individual

According to the Diffusion of Innovation Model, When an Individual