In formulating nonmarket strategies, managers may draw on the expertise of lawyers, communications specialists, Washington representatives, and community relations specialists.

Question

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Nonmarket strategies involve activities outside of the traditional market realm, such as lobbying, public relations, and community outreach. The expertise of various professionals, such as lawyers and communications specialists, can be valuable in developing and implementing these strategies.

In Formulating Nonmarket Strategies, Managers May Draw on the Expertise