Based on evidence from Karremans et al. (2006) about how subliminal messages can affect our product choices, who would be most likely to purchase a Choco-Yum candy bar after seeing a subliminal message flashed?
A) Eric, who is a health nut
B) Jessica, who was hungry for candy
C) Jason, who isn't hungry
D) Tara, who paid very close attention to the ad

Question

Quizplus · Accepted Answer

According to Karremans et al. (2006), subliminal messages have a greater impact on individuals who are already motivated or have a desire for the product being advertised. Therefore, Jessica who was hungry for candy would be most likely to purchase a Choco-Yum candy bar after seeing a subliminal message flashed.

Based on Evidence from Karremans Et Al