The logical, fact-based approach is used in advertisements most effectively when the basis of the attitude is __________ and __________.
A) cognitive; the problem the product can solve is important to viewers
B) cognitive; viewers are likely to be paying attention to the ad
C) affective; strong arguments for why people should use the product are available
D) affective; people are motivated to pay attention to the ad

Question

Quizplus · Accepted Answer

The cognitive approach focuses on providing factual information about the product and how it can solve a problem for the viewer. This approach is most effective when the problem the product can solve is important to the viewer, therefore making them more likely to pay attention to the ad and consider using the product.

The Logical, Fact-Based Approach Is Used in Advertisements Most Effectively