The Yale Attitude Change approach focused on a number of factors that influence the success of a persuasive message. Which of the following best exemplifies audience variables as one of those factors?
A) Attentive versus inattentive listeners
B) High-quality versus low-quality arguments
C) Expert versus novel speakers
D) One-sided versus two-sided messages

Question

Quizplus · Accepted Answer

Audience variables refer to characteristics of the listeners such as their level of attention and interest in the message. Option A accurately represents this factor by distinguishing between attentive and inattentive listeners. The other options refer to message or speaker variables.

The Yale Attitude Change Approach Focused on a Number of Factors