Several research methods are used to study reference groups and opinion leadership.________ methods trace communication patterns among members of a group.These techniques allow researchers to systematically map out the interactions that take place among group members.
A) momentum
B) behavioral
C) sociometric
D) geodemographic

Question

Quizplus · Accepted Answer

Sociometric methods trace communication patterns among group members, allowing researchers to map out their interactions. Momentum refers to the trend of growth in a certain direction or activity, and is not relevant to studying reference groups and opinion leadership. Behavioral research methods may be used to study these concepts, but they do not specifically focus on communication patterns. Geodemographic research methods analyze the relationship between geographic location and demographic data.

Several Research Methods Are Used to Study Reference Groups and Opinion