________ refers to the use of a brand name of a component in another product's advertising and promotion.
A)Co-branding
B)Ingredient branding
C)Inside branding
D)Brand licensing
E)Integrated branding

Question

Quizplus · Accepted Answer

Ingredient branding is the use of a brand name of a component or ingredient in another product's advertising and promotion. For example, Intel Inside logo on computers or the "Bose sound system" in a car.

________ Refers to the Use of a Brand Name of a Component