Which of the following statements about copywriting in a global environment is FALSE?
A)English is more economical than many other languages.
B)Standardizing the copy content by translating the appeal into the language of the foreign market involves many possible communication blunders.
C)Few international campaigns are literally translated.
D)A back translation of the ad copy from the foreign language into the domestic one is rarely a good idea because it fails to convey a complete cultural interpretation.
E)The most reasonable solution to the language problem is to use bilingual copywriters who understand the full meaning of the English text and can capture the essence of the message in the second language.

Question

Quizplus · Accepted Answer

A back translation may not fully capture the cultural nuances and interpretation of the original copy, leading to a miscommunication of the intended message. Therefore, it is not always a good idea.

Which of the Following Statements About Copywriting in a Global