Functional IMC areas that operate on their own with little concern for the plans and activities of other IMC areas are referred to as ________.
A)platforms
B)positions
C)silos
D)standards
E)specialties

Question

Quizplus · Accepted Answer

Silos refer to functional areas that operate independently without much regard for the rest of the organization. In this case, silos refer to IMC areas that work separately from each other, without much coordination or integration. Platforms, positions, standards, and specialties do not accurately describe this concept.

Functional IMC Areas That Operate on Their Own with Little