An IMC campaign that has a(n)________ effect has overall results that are greater than the sum that the individual functional areas would have if they were used separately.
A)indirect
B)interdependent
C)synergistic
D)instantaneous
E)carryover

Question

Quizplus · Accepted Answer

Synergistic effect refers to the positive effect of combining different marketing communication tools and activities to achieve greater overall results than using them separately. Therefore, a successful IMC campaign should have a synergistic effect.

An IMC Campaign That Has A(n)________ Effect Has Overall Results