Through ________,marketers can target individuals based on what they have purchased,what shows they have watched,or what websites they have visited.
A)variable data marketing
B)permission-based marketing
C)behavioral targeting
D)predictive targeting
E)conversion marketing

Question

Quizplus · Accepted Answer

The technique described in the question is behavioral targeting, which uses information about an individual's behavior (such as purchases, TV shows watched, and websites visited) to target marketing messages to them. Variable data marketing is a broader term that encompasses any marketing that uses data to tailor messages to individuals, not just based on behavior. Permission-based marketing refers to marketing that is done with the explicit consent of the target individual. Predictive targeting uses data to make educated guesses about what products or services an individual might be interested in. Conversion marketing is focused on the conversion of website visitors into paying customers.

Through ________,Marketers Can Target Individuals Based on What They Have