Promotions should be designed to do which of the following?
A)appeal to consumers only
B)appeal to channel members only
C)replace costly advertising
D)work independently of other brand communications
E)work within a mix of brand communications

Question

Quizplus · Accepted Answer

Promotions should work within a mix of brand communications to create a cohesive message and reinforce the brand's overall marketing strategy. Appeals can be made to both consumers and channel members, and promotions can supplement advertising efforts without replacing them.

Promotions Should Be Designed to Do Which of the Following