Which of the following is most likely TRUE of infomercials?
A)They are the most popular method of direct-marketing.
B)They typically air during prime time on network television.
C)They are used if the product needs to be demonstrated.
D)They are typically used for products with low profit margins.
E)They are usually used for products that are widely available in retail outlets.

Question

Quizplus · Accepted Answer

Infomercials are typically used if the product needs to be demonstrated, as this format allows for a more in-depth demonstration and explanation of the product's benefits and features. Infomercials are not necessarily the most popular method of direct marketing, and they may air at different times on various networks. They may also be used for products with higher profit margins, as the extended air time and detailed demonstration can help generate interest and sales. The availability of the product in retail outlets is not a determining factor in whether or not an infomercial is used to market it.

Which of the Following Is Most Likely TRUE of Infomercials