During the ________ step in the direct-response process,the DRC message must make it as easy as possible for customers to respond.
A)objectives
B)offer
C)response
D)fulfillment
E)relationship building

Question

Quizplus · Accepted Answer

The response step is when the customer takes action and responds to the DRC message. In order to promote an effective response, the DRC message should make it as easy as possible for the customer to respond. This can include providing clear instructions and minimizing any barriers or obstacles that might deter the customer from responding.

During the ________ Step in the Direct-Response Process,the DRC Message