________ is the conscious intent on the part of the source to influence the receiver of a message to believe or do something.
A)Motivation
B)Involvement
C)Persuasion
D)Association
E)Cognition

Question

Quizplus · Accepted Answer

Persuasion refers to the conscious intent of the source to influence the receiver of a message to believe or do something. This involves the use of different techniques and strategies to change the attitudes and behaviors of the target audience. Motivation refers to the driving force behind an individual's behavior, while involvement refers to the level of interest or connection a person has towards a product or service. Association involves linking a product or service to a particular idea or image, while cognition relates to the mental processes involved in perceiving, thinking, and learning.

________ Is the Conscious Intent on the Part of the Source