Which of the following is a step in the process of structural analysis as used by the Leo Burnett agency?
A)brainstorming ideas
B)ideation
C)incubation
D)evaluation of the power of the narrative
E)visualization

Question

Quizplus · Accepted Answer

The step in the process of structural analysis used by Leo Burnett agency is the evaluation of the power of the narrative, which means analyzing and assessing the effectiveness of the story and messaging in the advertising campaign. The other options listed are steps in other creative processes such as brainstorming and ideation.

Which of the Following Is a Step in the Process