Which of the following statements is true about franchisors and franchisee-sponsored web sites?
A)few brick-and-mortar franchises have expanded their business online.
B)franchisees can do as they please on their own web sites.
C)franchisee web sales can hurt the franchisor financially.
D)many franchisors prohibit them.

Question

Quizplus · Accepted Answer

Many franchisors prohibit franchisee-sponsored web sites in order to maintain consistency in brand image and messaging. Franchisors often have strict guidelines and standards for marketing and advertising, and allowing franchisees to have their own web sites can potentially result in a loss of control over the brand's image and messaging. Additionally, franchisee web sales could potentially take revenue away from the franchisor.

Which of the Following Statements Is True About Franchisors and Franchisee-Sponsored