Combining several products and offering the collection at a reduced price is referred to as ________ pricing.
A) by-product
B) product bundle
C) captive-product
D) optional-product
E) product line

Question

Quizplus · Accepted Answer

Product bundle pricing involves offering several products together at a reduced price. This pricing strategy is used to encourage customers to purchase more items and increase sales. By combining products in a bundle, the seller can offer more value to customers and may also differentiate themselves from competitors. The other options (by-product, captive-product, optional-product, and product line) all refer to different pricing strategies, but do not fit the description of offering several products together at a reduced price.

Combining Several Products and Offering the Collection at a Reduced