Quest Inc.recently conducted a brainstorming session that generated a large number of ideas for adding new products and services.Quest managers will most likely use ________ next to arrive at a realistic number of ideas to adopt.
A) crowdsourcing
B) idea screening
C) concept testing
D) concept development
E) business analysis

Question

Quizplus · Accepted Answer

Idea screening is the next step in the product development process where the ideas generated from the brainstorming session are evaluated and filtered to arrive at a manageable number of ideas that are feasible, profitable, and align with the company's goals and capabilities. Therefore, idea screening is the most appropriate choice to arrive at a realistic number of ideas to adopt.

Quest IncRecently Conducted a Brainstorming Session That Generated a Large Number