Which of the following sources of product information can marketers control completely?
A) public sources
B) personal sources
C) commercial sources
D) experimental sources
E) experiential sources

Question

Quizplus · Accepted Answer

Commercial sources, such as advertisements, packaging, and product specifications, are completely controlled by marketers as they are directly created and managed by the company. The other sources of information, such as public sources, personal sources, experimental sources, and experiential sources, are outside the control of the company.

Which of the Following Sources of Product Information Can Marketers