Environmentalists assert that the marketing system's goal should be to maximize ________.
A) gross domestic product
B) consumer satisfaction
C) life quality
D) consumer choice
E) consumption

Question

Quizplus · Accepted Answer

Environmentalists argue that the primary goal of the marketing system should be to maximize the quality of life, which includes not only consumer satisfaction but also the well-being of the society in terms of environmental sustainability, social equity, and economic stability. Maximizing consumption and consumer choice might lead to environmental degradation, resource depletion, and social inequality in the long run, which could undermine the quality of life for future generations. Gross domestic product (GDP) is not a comprehensive measure of well-being as it only counts economic output and does not reflect social and environmental factors. Therefore, it is not the optimal goal for the marketing system from an environmental perspective.

Environmentalists Assert That the Marketing System's Goal Should Be to Maximize