A company which uses a press release to explain the resignation of a former CEO is using ________ to maintain its brand image.
A) personal selling
B) sales promotion
C) public relations
D) direct marketing
E) advertising

Question

Quizplus · Accepted Answer

The company is using a press release to communicate with the public and maintain its brand image, which falls under the realm of public relations. Personal selling, sales promotion, direct marketing, and advertising are all different methods of promoting and selling products, but they are not directly related to maintaining brand image in the same way as public relations.

A Company Which Uses a Press Release to Explain the Resignation