Which of the following is true of mobile marketing?
A) Few American adults today own a smartphone.
B) A smartphone is a highly impersonal medium with a low scope for engagement.
C) Marketers use mobile channels to stimulate immediate buying.
D) Mobile marketing is a traditional marketing method.
E) Mobile marketing is the slowest-growing digital marketing platform.

Question

Quizplus · Accepted Answer

Mobile marketing is often used to drive immediate action, such as making a purchase or visiting a store. It is a powerful tool for reaching consumers on-the-go and capitalizing on their impulse to buy.

(Note: options A, B, D, and E are all false statements about mobile marketing.)

Which of the Following Is True of Mobile Marketing