The text discusses several advantages of telephone versus personal interviews.Which of the following is NOT noted as an advantage of telephone versus personal interviews as a data collection method?
A)lower marginal costs
B)easier to incorporate visual stimuli into the interview
C)easier to administer complex skip patterns
D)easier to obtain nationally representative samples

Question

Quizplus · Accepted Answer

The text notes that telephone interviews have several advantages over personal interviews, such as lower marginal costs, easier administration of skip patterns, and obtaining nationally representative samples. However, the text does not mention that it is easier to incorporate visual stimuli into telephone interviews, making option B the correct answer.

The Text Discusses Several Advantages of Telephone Versus Personal Interviews