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Consider the Survey Question Shown Below One Hundred People Answer the Question After Seeing Commercial a Commercial

Question 12

True/False

Consider the survey question shown below. Thinking back to the commercial you just saw, how relevant or not relevant would you say the commercial's message was? Hould you say that it was ..
 Extremely relevant  ____(1)  Somewhat relevant  ____(2)  Somewhat irrelevant  ____(3)  Extremely irrelevant  ____(4) \begin{array} { l l } \text { Extremely relevant } & \text { \_\_\_\_(1) } \\ \text { Somewhat relevant } & \text { \_\_\_\_(2) } \\ \text { Somewhat irrelevant } & \text { \_\_\_\_(3) } \\ \text { Extremely irrelevant } & \text { \_\_\_\_(4) } \end{array}
One hundred people answer the question after seeing Commercial A and a different 100 people answer this question after seeing Commercial B.The average relevance for Commercial A was 3.0 and the average relevance for Commercial B was 3.0.
This means that the percentage of individuals selecting "Extremely relevant" was identical for the two commercials.

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