Consider the Mediamark (MRI)data shown below. $$\begin{array} { llllrr }
\hline & & \text { U.S. Adults } & \text { Fident } & \text { Islands } & { \text { TresBon } } \
\hline { \mathbf { GENDER: FEMALE } } & \text { Sample } & 14,165 & 926 & 218 & 1,545 \
& ( 000 ) & 114,462 & 6,960 & 1,789 & 14,176 \
& \text { Horizontal \% } & 100 \% & 6.1 \% & 1.6 \% & 12.4 \% \
& \text { Vertical \% } & 52.1 \% & 63.2 \% & 74.4 \% & 46.7 \% \
& \text { Index } & 100 & 121 & 143 & 90 \
\hline
\end{array}$$ Which brand(s)have an average proportion of women in their user base?
A)Tresbon
B)TresBon and Fident
C)Fident and Islands
D)Islands

Question

Consider the Mediamark (MRI)data shown below. $$\begin{array} { llllrr } 
\hline & & \text { U.S. Adults } & \text { Fident } & \text { Islands } & { \text { TresBon } } \
\hline { \mathbf { GENDER: FEMALE } } & \text { Sample } & 14,165 & 926 & 218 & 1,545 \
& ( 000 ) & 114,462 & 6,960 & 1,789 & 14,176 \
& \text { Horizontal \% } & 100 \% & 6.1 \% & 1.6 \% & 12.4 \% \
& \text { Vertical \% } & 52.1 \% & 63.2 \% & 74.4 \% & 46.7 \% \
& \text { Index } & 100 & 121 & 143 & 90 \
\hline
\end{array}$$ Which brand(s)have an average proportion of women in their user base?
A)Tresbon
B)TresBon and Fident
C)Fident and Islands
D)Islands

Quizplus · Accepted Answer

TresBon has an average proportion of women in its user base because its vertical percentage is close to 50%, which is the average proportion of women in the U.S. population.

Consider the Mediamark (MRI)data Shown Below Which Brand(s)have an Average Proportion of Women in Their User