The first step in the creation of a brand concept map is ________.
A)aggregation
B)mapping
C)elicitation

Question

Quizplus · Accepted Answer

The first step in creating a brand concept map is elicitation, which involves gathering information and ideas about the brand from various sources such as customers, stakeholders, and competitors. This process helps to identify key themes, values, and perceptions associated with the brand that can later be mapped out in a visual concept map. Aggregation is the process of combining data from multiple sources, and mapping is the visual representation of the concept map itself. Therefore, neither option A or B is the correct answer.

The First Step in the Creation of a Brand Concept