________ campaign evaluation is a "point-in-time" evaluation of advertising effects for advertising typically placed in traditional media.
A)Systematic
B)Tracking
C)Concurrent
D)Sequential
E)Multi-modal

Question

Quizplus · Accepted Answer

Tracking campaign evaluation is a continuous evaluation of advertising effects for advertising typically placed in traditional media. Concurrent campaign evaluation is an evaluation conducted while the campaign is still ongoing. Sequential campaign evaluation is an evaluation where multiple stages are evaluated over time. Multi-modal campaign evaluation is an evaluation that combines different types of media used in a campaign. Systematic campaign evaluation refers to an evaluation that follows a specific methodological approach. Therefore, Tracking is the best choice for this question.

________ Campaign Evaluation Is a "Point-In-Time" Evaluation of Advertising Effects