The repertory grid is based on the notion that consumers use ________ to help reduce the complexity of attitudes which guide consumer behavior.
A)tri-bonded dimensions
B)bipolar constructs
C)biannual evaluations
D)prefatory constructs

Question

Quizplus · Accepted Answer

The repertory grid is based on the use of bipolar constructs, which are opposing concepts that help consumers reduce the complexity of attitudes that guide consumer behavior.

The Repertory Grid Is Based on the Notion That Consumers