One reason marketers want to quantify how effective their programs are is to show that they increase profits. The other reason marketers want to quantify their effectiveness is to .
A) try to raise their rank among the function
B) have a seat at the table with the CEO, CFO, etc.
C) be able to direct sales
D) make more effective promotions

Question

Quizplus · Accepted Answer

Marketers want to be able to show the impact of their programs on the overall business and be seen as strategic partners by the CEO, CFO, and other executives. This can lead to having a seat at the table and being involved in important business decisions.

One Reason Marketers Want to Quantify How Effective Their Programs