Positioning involves which of the marketing mix variables?
A) Price, Promotion, Product, Place
B) Price, Promotion, Product
C) Price, Place
D) Promotion, Product, Place

Question

Quizplus · Accepted Answer

Positioning involves all four marketing mix variables: Price, Promotion, Product, and Place. It involves determining where a product or brand stands in the market in terms of consumer perception and then aligning the marketing mix to support that positioning.

Positioning Involves Which of the Marketing Mix Variables