Some products are complicated and expensive, and require the help of a salesperson for a customer to make a purchase decision. These product, therefore, need to be distributed .
A) intensively
B) selectively
C) paradoxically
D) partially

Question

Quizplus · Accepted Answer

Selective distribution refers to the strategy of distributing products through a limited number of channels, which allows for greater control over the distribution process and ensures that salespeople and other personnel can provide the necessary level of assistance to customers who are considering more complicated or expensive purchases. This is often the best choice for products that require a higher level of customer support, compared to those that are less complicated and can be sold through more channels.

Some Products Are Complicated and Expensive, and Require the Help