Which of the following is NOT a factor affecting the choice of media used?
A) The characteristics of the product or service
B) The size of the budget
C) Insufficient information on audience figures
D) The behavioural objectives

Question

Quizplus · Accepted Answer

Insufficient information on audience figures is not a factor that affects the choice of media used. The other options - characteristics of the product or service, size of budget, and behavioural objectives - are all factors that need to be considered when choosing which media to use for advertising or marketing.

Which of the Following Is NOT a Factor Affecting the Choice