Numeris provides information on radio listenership using a ________method
A) telephone feedback
B) people meter
C) computer
D) people meter method and a diary

Question

Numeris provides information on radio listenership using a ________method
A) telephone feedback
B) people meter 
C) computer
D) people meter method and a diary

Quizplus · Accepted Answer

Numeris uses a combination of people meter method and a diary to collect information on radio listenership. The people meter method involves a small electronic device that panelists wear on their person to track their listening habits, while the diary method involves panelists manually recording their listening habits in a journal. The combination of these two methods helps to ensure greater accuracy in the data collected.

Numeris Provides Information on Radio Listenership Using a ________Method