Which support media should be employed if the objective is to achieve high levels of retention and have the communication serve as a frequent reminder?
A) mall posters
B) trade promotions
C) product placements
D) promotional product marketing items

Question

Quizplus · Accepted Answer

Promotional product marketing items, such as branded pens or keychains, serve as frequent reminders as they are often used by consumers in their daily lives. They also have a longer lifespan than other media such as mall posters or trade promotions, which can be quickly forgotten or thrown away.

Which Support Media Should Be Employed If the Objective Is