The need for digital ad placement firms is supported by the fact that:
A) specialized vehicles like blogs and YouTube channels are selling their advertising space far too cheaply to be effective.
B) celebrities are charging exorbitant rates to add their voice to a brand's social media presence.
C) the blogosphere is very fragmented, which makes it difficult to determine where to place one's ads.
D) personal bloggers wield a great deal of influence over consumers when describing their brand experiences.

Question

Quizplus · Accepted Answer

The blogosphere is very fragmented, with thousands of blogs that cover different topics and appeal to different audiences. This makes it difficult for businesses to determine which blogs to place their ads on. Digital ad placement firms specialize in helping businesses navigate this fragmented landscape and identify the best places to advertise.

The Need for Digital Ad Placement Firms Is Supported by the Fact