Air Miles sending permission-based text alerts customized by transaction activity to encourage shopping at affiliated sponsors is an example of:
A) digital partnership.
B) cooperative advertising.
C) SMS advertising.
D) mobile display advertising.

Question

Quizplus · Accepted Answer

Air Miles sending permission-based text alerts customized by transaction activity is an example of SMS advertising, which involves sending promotional messages via text to potential or existing customers to encourage them to engage with a brand or product.

Air Miles Sending Permission-Based Text Alerts Customized by Transaction Activity